ON THE ROLE OF DICTIONARIES IN THE STUDY OF MARKETING TERMS
Keywords:
Keywords: Marketing terminology, the role of dictionaries, vocabulary development, industry terms, online dictionaries, marketing knowledge.Abstract
This article is devoted to the analysis of the importance of the use of dictionaries in the study of marketing terms. Dictionaries serve as an important tool in the process of forming and expanding terminological knowledge in the field of marketing. The article considers methods for effectively studying marketing terms using various types of dictionaries, including general dictionaries, specialized industry dictionaries and online platforms. It also provides detailed information on how dictionaries help in understanding the correct meaning of marketing terms, using them in context and in-depth study of the field. The article may be useful for marketing specialists, students and researchers.
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