BUILDING AND PROMOTING A FASHION BRAND IN UZBEKISTAN

Authors

  • Mushtariybonu Rasulova Author
  • Mukhlisa Shukurillayeva Author

Keywords:

Key words: design, stylization, advertisement, investment, fashion, brand, development, awareness, news.

Abstract

Abstract: This essay examines key strategies for building and promoting a clothing brand with an emphasis on style, design, and marketing techniques that will make a company achieve a high level of trade among competitors. Promoting a brand successfully takes time, high-quality materials, and consistency in putting in the effort to create exceptional value and delivering it through influential marketing campaigns. To create corporate, business, and functional-level strategies that ensure dedication in each aspect of business, as brand name, company vision, goals, customer experience, sales, and marketing play a core role in achieving success. Both primary and secondary resource collection methods are employed in the paper.

References

Lundin, K. (2018). 6 Important Reasons Your Fashion Brand Needs Good Design. [online] crowdspring Blog. Available at: https://www.crowdspring.com/blog/fashion-branding-identity-design/.

Manesntails (2007). What is fashion design? [online] www.fibre2fashion.com. Available at: https://www.fibre2fashion.com/industry-article/2860/what-is-fashion-design.

The4 (2024). The Importance of Quality in Fashion: Why it Matters. [online] Le Chemin. Available at: https://lecheminofficial.com/blogs/news/the-importance-of-quality-in-fashion-why-it-matters-1.

Top, P.-S.A-Line. (2024). Investments Clothing Line | ShopStyle. [online] ShopStyle. Available at: https://www.shopstyle.com/browse/womens-clothes?fts=investments+clothing+line [Accessed 23 Dec. 2024].

Xue, Z. and Huang, Z. (2022). Current Development and Future Prospects of Designing Sustainable Fashion. Autex Research Journal, 0(0). doi:https://doi.org/10.2478/aut-2022-0013.

Published

2024-12-25

How to Cite

Mushtariybonu Rasulova, & Mukhlisa Shukurillayeva. (2024). BUILDING AND PROMOTING A FASHION BRAND IN UZBEKISTAN. World Scientific Research Journal, 34(3), 111-115. https://scientific-jl.org/wsrj/article/view/7249