THE RELEVANCE OF ATTRACTING FOREIGN INVESTMENT TO HOTELS

Abstract

This article investigates the relevance of attracting foreign investment in the hotel sector, focusing on its economic implications, benefits, challenges, and strategies for enhancement. By utilizing a mixed-methods approach, the study combines quantitative data analysis with qualitative insights from industry experts. The findings highlight the significant role of foreign investment in promoting economic growth, job creation, and improved service standards in the hospitality industry. The article concludes with recommendations for stakeholders to foster a more favorable investment climate.