THE IMPACT OF FACEBOOK ON STUDENTS’ CHOICE OF UNIVERSITY
Keywords:
Keywords: Facebook, the university decision, social media impact in decision making, digital transformation in learning.Abstract
The aim of this paper is to find out how Facebook affects students’ decisions in the process of choosing the university and how this influence is manifold. Hence, as documented the social media feature in students’ lives, it is as evident that Facebook as the social site offers a platform that enables students gather information, share experiences and even interact with the institution. The study’s objectives are to establish the benefits and liabilities of using Facebook as a source of education decision making. This paper underlines how Facebook is a source of information on student expectations and realities of university life and at the same time, it influences misconceptions and anxiety about academic choices. This research enhances the knowledge on the use of social media in education and the benefits that must be adopted by educators or institutions that intend to relate with prospective students. Therefore, by paying attention to the world’s biggest social networking site Facebook as a tool in charting out education paths, universities can revamp their ‘brand positioning and communication’ approaches to be another Europe relevant to the current young generation’s web 2.0 lifestyle.
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