Greening Banking Processes, Products, Services and Strategies

Abstract

The term "Green bank" has become increasingly popular all over the world in recent years. This is becoming a popular part of the PR strategy of many financial institutions, but in addition there are initiatives and actions within banks to justify it behind advertising. The purpose of the current article is to fully explain the definition of the term "Green bank", to propose to determine its scope.We will cover in the proverb how much the"Yashim banks" have achieved in the field of economic activity and how much they have a position in the world community.