THE ROLE OF MODERN MEDIA IN SHAPING LANGUAGE USE
Keywords:
Modern media, Digital communication, Social media, Language evolution, Internet slang, Emojis, Memes, Hashtags, Informal language, Communication styles, Digital linguistics, Language change, Digital platforms, Linguistic innovation.Abstract
This thesis examines the influence of modern media, particularly digital platforms, on language use in contemporary society. With the rise of social media, messaging apps, and online communication tools, digital media has introduced new linguistic features such as internet slang, abbreviations, emojis, memes, and hashtags. This study employs a mixed-methods approach, combining content analysis of social media posts with surveys and interviews to explore how digital communication has shaped language practices. The findings indicate a shift toward more informal language use, with younger generations adopting new linguistic tools that enable faster, more expressive communication. Emojis and visual communication have become integral to digital interactions, while memes and hashtags facilitate cultural conversations and the spread of ideas. Although there are concerns about the erosion of traditional language norms, the study reveals that modern media fosters linguistic innovation and adaptability. This research contributes to the understanding of how digital communication tools influence language evolution, offering insights into the broader implications for language development in the digital age.
References
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