GLOBALLASHUV SHAROITIDA EKSPORTGA YO‘NALTIRILGAN KORXONANING RAQOBAT STRATEGIYASINI ISHLAB CHIQISH
Ключевые слова:
raqobat strategiyasi, eksport, globallashuv, raqobatbardoshlik, bozor tahlili, segmentsiyalash, innovatsiya, xalqaro standartlarАннотация
Ushbu maqola globallashuv sharoitida eksportga yo‘naltirilgan korxonalar uchun samarali raqobat strategiyalarini ishlab chiqishga qaratilgan. Tadqiqotda raqobat strategiyasining mohiyati, bozor tahlili va segmentsiyalash jarayoni, shuningdek, raqobatbardoshlikni ta'minlashning asosiy yo‘llari keng yoritilgan. Mahsulot sifati, innovatsiyalarni joriy etish, xarajatlarni optimallashtirish va xalqaro standartlarga moslashish kabi omillar eksportga yo‘naltirilgan korxonalarning raqobatbardoshligini oshirish uchun asosiy vositalar sifatida ko‘rsatilgan. Shuningdek, bozor tahlili asosida segmentsiyalash orqali maqsadli auditoriyaga samarali yetib borish yo‘llari ko‘rib chiqilgan.
Библиографические ссылки
FOYDALANILGAN ADABIYOTLAR:
1. Porter M. E. "Competitive Strategy: Techniques for Analyzing Industries and Competitors." Free Press, 1980;
2. Kotler P., Keller K. L. "Marketing Management." Pearson Education, 15th Edition, 2016;
3. Cavusgil, S. T., Knight, G., & Riesenberger, J. R. International Business: The New Realities. Pearson Education, 2017;
4. Barney, J. B. Gaining and Sustaining Competitive Advantage. Pearson, 4th Edition, 2014;
5. Wedel, M., & Kamakura, W. A. Market Segmentation: Conceptual and Methodological Foundations. Springer, 2nd Edition, 2000;
6. Armstrong, G., & Kotler, P. Principles of Marketing. Pearson Education, 17th Edition, 2018;
7. McDonald, M., & Dunbar, I. Market Segmentation: How to Do It and How to Profit from It. Wiley, 4th Edition, 2012.
8. Grant, R. M. Contemporary Strategy Analysis. Wiley, 9th Edition, 2016;
