IMPROVEMENT OF PRODUCT POLICY AT THE ENTERPRISE IN THE CONDITIONS OF INNOVATIVE ECONOMY
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: product policy, innovation economy, competitiveness, assortment, pricing, promotion, distribution, enterprise, market strategies.##common.commaListSeparator## товарная политика, инновационная экономика, конкурентоспособность, ассортимент, ценообразование, продвижение, дистрибуция, предприятие, рыночные стратегии.##article.abstract##
This article examines the improvement of product policy at an enterprise in the context of an innovative economy. The importance of effective product policy for successful competition in the market is considered, as well as the adaptation of product policy strategies to the changing requirements and opportunities provided by innovation. The main aspects of the development and implementation of product policy in the conditions of an innovative economy are analyzed, including the choice of assortment, pricing, promotion and distribution of products.
Данная статья исследует совершенствование товарной политики на предприятии в контексте инновационной экономики. Рассматривается значение эффективной товарной политики для успешного конкурирования на рынке, а также адаптация стратегий товарной политики к изменяющимся требованиям и возможностям, предоставляемым инновациями. Проанализированы основные аспекты разработки и реализации товарной политики в условиях инновационной экономики, включая выбор ассортимента, ценообразование, продвижение и дистрибуцию продукции.
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