QIDIRUV REKLAMALARI

##article.authors##

  • Ernazarov Umidjon Ikromjon o'g'li ##default.groups.name.author##
  • Jahongir Abdurayimov Otabek o'g'li ##default.groups.name.author##
  • Yahyoxonov Niyozxo‘ja Bahroil o‘g‘li ##default.groups.name.author##

##semicolon##

Search advertising SEO (Search Engine Optimization) Online marketing Brand visibility Customer service Advertising effectiveness##common.commaListSeparator## Поисковая реклама SEO (поисковая оптимизация) Интернет-маркетинг Видимость бренда Обслуживание клиентов Эффективность рекламы.##common.commaListSeparator## Qidiruv reklamalari SEO (Search Engine Optimization) Onlayn marketing Brendning ko'rinishi Mijozlarga xizmat ko'rsatish Reklama samaradorligi.

##article.abstract##

Ushbu ilmiy maqola "Qidiruv reklamalari" mavzusiga bag'ishlangan. Maqolada qidiruv tizimlarida reklama qilishning ahamiyati va samaradorligi, reklama turlari, ular orqali brendning ko'rinishini oshirish va mijozlarga xizmat ko'rsatishning yaxshilanishi ko'rib chiqiladi. Maqolada, shuningdek, qidiruv reklamalari va SEO (Search Engine Optimization) o'rtasidagi o'zaro bog'liqlik va ularning biznes muvaffaqiyatiga ta'siri tahlil qilinadi. Qidiruv reklamalari — bu onlayn marketingning muhim jihatidan biri bo'lib, kompaniyalarga o'z xizmatlari yoki mahsulotlarini aniq auditoriyaga yetkazishga yordam beradi.Данная научная статья посвящена теме «Поисковая реклама». В статье рассматриваются важность и эффективность рекламы в поисковых системах, виды рекламы, то, как они могут повысить узнаваемость бренда и улучшить обслуживание клиентов. В статье также анализируется взаимосвязь поисковой рекламы и SEO (поисковой оптимизации) и их влияние на успех бизнеса. Поисковая реклама — важный аспект интернет-маркетинга, помогающий компаниям охватить определенную аудиторию своими услугами или продуктами.

This scientific article is devoted to the topic "Search advertising". The article considers the importance and effectiveness of advertising in search engines, types of advertising, increasing brand visibility and improving customer service through them. The article also analyzes the relationship between search advertising and SEO (Search Engine Optimization) and their impact on business success. Search advertising is an important aspect of online marketing, helping companies reach their services or products to a specific audience.

##submission.authorBiographies##

  • Ernazarov Umidjon Ikromjon o'g'li

    Samarqand iqtisodiyot va servis  instituti talabasi

  • Jahongir Abdurayimov Otabek o'g'li

    Samarqand iqtisodiyot va servis  instituti talabasi

  • Yahyoxonov Niyozxo‘ja Bahroil o‘g‘li

    Samarqand iqtisodiyot va servis instituti “Marketing” kafedrasi dotsent v.b., PhD

    e-pochta: niyozxon93@bk.ru

    Tel: +998993119338

##submission.citations##

АDАBIYОTLАR RОʻYXАTI

Google. (2021). Google Ads: Search Ads Performance Report. Google. https://support.google.com/google-ads/answer/9188081

Moz. (2022). The State of SEO and Search Advertising. Moz Blog. https://moz.com/blog/2022-seo-industry-survey

Statista. (2023). Global Digital Advertising Market Size 2023. Statista Research Department. https://www.statista.com/statistics/266861/digital-advertising-market-size-worldwide

Chaffey, D. (2020). Digital Marketing: Strategy, Implementation, and Practice. Pearson Education.

Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th ed.). Pearson.

Royle, J., & Laing, A. (2021). Search Engine Marketing: The Strategy and Tactics of Search Engine Advertising. Routledge.

Fishkin, R. (2020). Lost and Founder: A Painfully Honest Field Guide to the Startup World. Penguin.

Econsultancy. (2022). Econsultancy’s Digital Marketing Trends 2022 Report. Econsultancy. https://econsultancy.com/reports/digital-marketing-trends

Smith, P.R. (2020). Marketing Communications: Integrating Offline and Online with Social Media (7th ed.). Kogan Page.

Pattison, A. (2019). Search Engine Optimization (SEO): Learn SEO from Scratch. CreateSpace Independent Publishing Platform.

##submissions.published##

2025-01-10

##submission.howToCite##

QIDIRUV REKLAMALARI. (2025). Modern Education and Development, 17(6), 254-262. https://scientific-jl.org/mod/article/view/9655