TO’QIMACHILIK KORXONALARI RAQOBAT STRATEGIYASI

##article.authors##

  • Ibragimov G’anijon ##default.groups.name.author##
  • Jo'rayev Elbrus O'ktam o'g'li ##default.groups.name.author##

##semicolon##

Innovatsion marketing strategiyalari, arzon narx strategiyasi, strategik boshqaruv tizimi, to‘qimachilik sanoati, raqobatbardoshlik, barqaror rivojlanish, mahsulot tannarxi, bozor tahlili

##article.abstract##

Ushbu maqolada to‘qimachilik korxonalari uchun innovatsion marketing strategiyalari, arzon narx strategiyasi va strategik boshqaruv tizimini takomillashtirish masalalari tahlil qilinadi. Innovatsion marketing korxonalarning raqobatbardoshligini oshirish va iste’molchilarga yo‘naltirilgan mahsulotlarni ishlab chiqarishga qaratilgan bo‘lsa, arzon narx strategiyasi mahsulot tannarxini pasaytirish orqali bozorda maqbul narxlarni ta’minlashga xizmat qiladi. Strategik boshqaruv tizimini takomillashtirish esa korxonalarni uzoq muddatli muvaffaqiyatga olib boradigan muhim jarayon sifatida ko‘riladi. Ushbu yondashuvlar zamonaviy texnologiyalar, bozor tahlili va samarador boshqaruv mexanizmlaridan foydalanishni talab qiladi.

##submission.authorBiographies##

  • Ibragimov G’anijon

    Ilmiy rahbar:dots

    Innovatsion menejment” kafedrasi PhD

    dotsenti

  • Jo'rayev Elbrus O'ktam o'g'li

    Toshlent davlat iqtisodiyot universiteti

    Menejment fakulteti

    MNP61 3-kurs talabasi

##submission.citations##

FOYDALANILGAN ADABIYOTLAR:

1. Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press;

2. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Edition). Pearson;

3. Chaffey, D., & Smith, P. R. (2017). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. Routledge;

4. Sheth, J. N., & Sisodia, R. S. (2012). The 4 A’s of Marketing: Creating Value for Customers, Companies, and Society. Routledge;

5. Lovelock, C., & Wirtz, J. (2016). Services Marketing: People, Technology, Strategy (8th Edition). Pearson;

6. Johnson, G., Scholes, K., & Whittington, R. (2017). Exploring Strategy: Text and Cases. Pearson Education.

7. Kaplan, R. S., & Norton, D. P. (1996). The Balanced Scorecard: Translating Strategy into Action. Harvard Business Review Press;

##submissions.published##

2025-01-11

##submission.howToCite##

TO’QIMACHILIK KORXONALARI RAQOBAT STRATEGIYASI. (2025). Modern Education and Development, 18(1), 123-128. https://scientific-jl.org/mod/article/view/9953