MARKETING TIZIMIDA TOVAR TUSHUNCHASI VA BOZOR IQTISODIYOTIDA UNING O’RNI VA AHAMIYATI
##semicolon##
marketing, kreditlash, iste’molchilar maqsadi, tovar, yadro, prefireya, atribut, xizmatlar, sintetik, simvolik, markali mahsulot, modifikatsiya.Abstrak
Bozordagi tovar taklifining xilma-xilligiga faqatgina assortimentni kengaytirish yo’li bilan erishilmaydi. Agar taklif etiladigan tovarlar to’plami sifati, assortimenti va narxlari bo’yicha bir-biriga yaqin bo’lsa, birinchi o’ringa ularning servisi chiqadi. Servis eng ko’p yakkalangan va bozorga taklif etilgan tovarlarning raqobatbardoshligini qo’shimcha ravishda oshirish, mustahkamlashning eng muhim vositasi sifatida namoyon bo’ladi. Firmaning iste'molchilar orasidagi imijini ham servis aniqroq belgilaydi.
##submission.citations##
ADABIYOTLAR
1. Соколов А.В. Долгосрочное прогнозирование тенденций развития образования методами Форсайт. //Вопросы образования. 2004. №3. С. 66-79.
2. Georghiou L., Cassingena Harper J., Keenan M., Miles I., Popper R. (eds.) (2008) The Handbook of Technology Foresight Concepts and Practice, Cheltenham: Edward Elgar.
3. Hines A., Gary J., Daheim C., van der Laan L. (2017) Building Foresight Capacity: Toward a Foresight Competency Model. World Futures Review, vol. 9, no 3. P. 123–141.
4. Loveridge D. Experts and foresight: Review and experience. International Journal of Foresight and Innovation Policy [Internet]. 2004 [cited 2021 June 14]; 1, 1/2: 33–69. DOI: 10.1504/IJFIP.2004.004651
5. Sokolov A. V. Foresight: A look into the future. Forsajt = Foresight . Форсайт и управление НТИ 2007. 1(1):8-15. DOI: 10.17323/1995-459X.2007.1.8.15
6. Martin B. R. Research foresight and the exploitation of science base. HSMO, London; 1993. 81 p
7. Kishita Y. Foresight and roadmapping methodology: Trends and outlook. Foresight and STI Governance. 2021; 15 (2): 5–11. DOI: 10.17323/2500-2597.2021.2.5.11
8. Popper R. Methodology: Common foresight practices & tools. In: Georghiou L. (ed.). International Handbook on Foresight and Science Policy: Theory and Practice. Edward Elgar; 2007. p. 123–144.
9. Popper R. How are foresight methods selected. Foresight [Internet]. 2008 10 (6): 62–89. DOI: 10.1108/14636680810918586
10. Соколов А.В. Форсайт: взгляд в будущее. //Форсайт.
2007. №1. С.8-15.
