KOMPANIYANING QIYMATINI OSHIRISH UCHUN TASHKILOTNING IMIDJINI YAXSHILASH

Usmonova Feruza Islomjon qizi; Ibragimov G'anijon G'ayratovich

Mualliflar

Usmonova Feruza Islomjon qizi ##default.groups.name.author##
Ibragimov G'anijon G'ayratovich ##default.groups.name.author##

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Kompaniya imidji, brend kommunikatsiyasi, ijtimoiy mas'uliyat, sifatli xizmat, mijozlar ishonchi, xodim motivatsiyasi, PR strategiyalari

Abstrak

Mazkur maqolada kompaniya imidjini yaxshilash yo‘llari va uning biznes rivojlanishiga ta'siri keng yoritilgan. Yuqori sifatli mahsulot, samarali brend kommunikatsiyasi, ijtimoiy mas'uliyat loyihalari, mijozlar bilan munosabat o‘rnatish va xodimlarni brend elchilariga aylantirish orqali tashkilotning bozordagi nufuzini oshirish strategiyalari tahlil qilingan. Tadqiqot kompaniya imidjining uzoq muddatli muvaffaqiyat va raqobatbardoshlikni ta'minlashdagi o‘rni va ahamiyatini asoslab beradi.

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Usmonova Feruza Islomjon qizi

Toshkent Davlat Iqtisodiyot Universiteti Menejment fakulteti MNP-91/21 guruh talabasi
Ibragimov G'anijon G'ayratovich

Toshkent Davlat Iqtisodiyot Universiteti, Innovatsion menejment kafedrasi Phd dotsent

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FOYDALANILGAN ADABIYOTLAR:

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3. Famburn, C. J., & Van Riel, C. B. M. (2003). How successful companies build winning reputations;

4. Balmer, J. M. (2001). Corporate identity, corporate branding and corporate marketing‐Seeing through the fog. European journal of marketing, 35(3/4), 248-291;

5. Mekonnen, A. (2006). The ultimate question: driving good profits and true growth;