THE ROLE OF LANGUAGE IN SOCIAL MEDIA COMMUNICATION
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: Social Media, Language in Communication, Digital Communication, Online Interaction, Virtual Communities, Linguistic Features, Slang and Abbreviations, Hashtags, Emojis, Identity Construction, Public Discourse.Abstrak
This article explores the significant role of language in social media communication, examining how it shapes interactions, builds online communities, and influences public discourse. Social media platforms have become primary channels for communication, where language is used not only for information exchange but also for self-expression, identity construction, and the formation of virtual relationships. The study highlights the impact of linguistic features such as slang, emojis, hashtags, and abbreviations in enhancing engagement and fostering a sense of belonging among users. Additionally, the article discusses the dynamics of language in influencing trends, shaping perceptions, and reinforcing social norms within digital spaces. Through a critical analysis of language usage across various social media platforms, this paper underscores the evolving nature of language in the digital age and its implications for both individuals and society.
