WAYS TO INCREASE EFFICIENCY IN THE SPHERE OF TOURISM USING INTERNET MARKETING METHODS
Keywords:
Keywords: Internet Marketing , Tourism , Website Optimization , Social Networks , Content Marketing , Email Marketing , Contextual Advertising , Targeted Advertising , Video Marketing , Analytics and AutomationAbstract
Annotation: The article examines key Internet marketing methods that contribute to increased efficiency in the tourism industry. The main focus is on website optimization, content marketing, the use of social networks, email marketing, contextual and targeted advertising, working with reviews and ratings, as well as video marketing and virtual tours. The importance of analytics and process automation for improving customer interactions and increasing the competitiveness of travel companies is emphasized .
References
1. Bowen D., Kotler F., Makens D. Marketing. Hospitality. Tourism. 4th ed. Moscow: UNITY-DANA, 2007. 1045 p.
2. Vlasova T.V. Small business and development of tourism infrastructure // Izvestiya SPbUEF . 2013. No. 2 (74). P. 50–53.
3. Karpova G.A., Khoreva L.V. Classification in tourism: practice and methodology // Izvestiya SPbUEF . 2013. No. 2 (74). P. 64–69.
4. Kostin K.B. Problems of development of tourism and hotel business in Russia and ways of their solution // Izvestia SPbUEF . 2013. No. 4 (82) pp. 61–67.
5. Kostin K.B. Using Marketing as an Effective Development Tool in Hotel Chain Management. St. Petersburg: SPbGIUE , 2012. 111 p.
6. Kostin K.B. Revenue management as a basis for successful development of the tourism industry // Russian entrepreneurship. 2012. No. 11 (209). P. 151–156.
7. Kostin K.B. Online communities as a new marketing channel for promoting goods and services in social networks // Bulletin of INZHEKON . 2013. No. 2 (61). P. 132–140.
8. Kotler F. Marketing management. SPb.: Piter, 2006. 464 p. 9. Avinash Portal Kaushika . Occam's Razor . URL: http://www.kaushik.net/avinash/ (date of access: 10.04.2014).
