THE IMPACT OF PRICE ON STUDENTS' UNIVERSITY CHOICES IN TASHKENT
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In an era where mankind struggles with more than ever threatening phenomena and global problems that jeopardizes the future of humanity, education should be one of the most important master-keys capable of offering solutions as it always has in the past. With this comes the importance of making quality education accessible or at least affordable for all who are passionate and strive to have it. This study investigates the impact of price factor on students’ choice of university employing a mixed method approach. Key findings reveal the significance of price and its immense potential to overweight interestingly the institutional reputation. Insights offered by this research reflects the need for aligning educational costs by universities for all segments of the society and emphasizes the significance of equal opportunities for obtaining high quality eduction for all.
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