INFLUENCE OF MARKET TRENDS ON THE FAILURE OF BUSINESSES

Abstrak

In this article, we reviewed how the market trends are influencing to the businesses, its role in business success and how companies face challenges and might fail if they ignore the importance of it. To give a proper understanding, we used mixed methods and collected data by using both qualitative and quantitative analysis. Findings are mainly based on the available statistics and history of some companies that did not pay much attention to the trends and shifts in the market and made some mistakes in the decision-making process as well. With our research we proved the fact that being adaptable to the seasonal trends is very crucial. The topic itself illustrated the fact that market trend is one of the essentials for any business’s triumph regardless of their size and type. This study concludes that, sticking to the origins of the company and offering the exact same thing without innovations, leads to customer’s seeing the business as outdated.