CULTURAL AND LINGUISTIC GAPS IN CONTEMPORARY MEDIA COMMUNICATION

Abstract

This research examines the phenomenon of linguistic and cultural gaps (lacunas) within modern media communication, with particular emphasis on their impact on cross-cultural understanding. These gaps emerge when linguistic elements prove untranslatable or culturally specific, creating challenges in international communication. The study focuses on media platforms' written, verbal, and multimodal content, analyzing how these gaps manifest and influence message interpretation across cultures.

Through a combination of systematic analysis, discourse examination, and comparative linguistics, the study identifies and categorizes these cultural-linguistic voids. The findings reveal intricate patterns of lexical, syntactic, and pragmatic gaps that significantly affect cross-cultural communication. The research draws on examples from Uzbek, English, and Russian media to demonstrate how these gaps materialize and challenge effective communication.

The study emphasizes the critical role of context and methodology in addressing these communication barriers, particularly relevant in today's interconnected digital landscape. This research advances our understanding of media linguistics and intercultural communication, providing valuable insights for content adaptation across cultural boundaries.