ЯЗЫК И ИДЕОЛОГИЯ: ДИСКУРСИВНЫЙ АНАЛИЗ СОЦИАЛЬНОЙ РЕАЛЬНОСТИ

Abstract

This article explores the complex relationships between language, discourse and 
ideology, emphasizing the importance of an interdisciplinary approach to analyzing 
language  in  the  context  of  social  life.  The  author  examines  how  language  shapes 
thinking and perceptions of the world, supporting the interests of dominant groups in 
society.  The  main  focus is  on discourse analysis,  which reveals how the choice  of 
words and the structuring of texts affect public consciousness and can both reinforce 
and challenge existing ideological constructions. Examples of news headline analysis 
demonstrate  how  language  can  legitimize  power  and  shape  public  opinion.  The 
conclusion emphasizes the need for a critical attitude to linguistic constructions, 
since they not only reflect but also shape reality.