MAMLAKATIMIZ IQTISODIYOTIDA RAQAMLI MARKETING FAOLIYATINI TASHKIL VA UNING XUSUSIYATLARI

Authors

  • Yuldashev Olimjon Alijonovich Author

Keywords:

Kalit so‘zlar. Raqamli marketing, iqtisodiyot, marketing strategiyalari, innovatsion yondashuvlar, raqamli infratuzilma, raqobat, strategiya, raqamli texnologiya, samaradorlik.

Abstract

Annotatsiya. Ushbu maqolada mamlakatimiz iqtisodiyotida raqamli marketing 
faoliyatini  tashkil  etishning  asosiy  bosqichlari  va  xususiyatlari  ko‘rib  chiqilgan. 
Raqamli  texnologiyalarning  iqtisodiyotni  rivojlantirishdagi  o‘rni,  marketing 
strategiyalarining  dolzarbligi  hamda  ularning  iqtisodiy  samaradorlikka  ta’siri 
yoritilgan.  Maqola  raqamli  infratuzilmani  rivojlantirish,  kadrlar  tayyorlash  va 
innovatsion yondashuvlarni qo‘llash orqali raqamli marketingning ahamiyatini ochib 
berishga bag‘ishlangan. 

References

Foydalanilgan adabiyotlar

1. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy,

Implementation and Practice (7th ed.). Pearson Education Limited.

2. Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from

Traditional to Digital. John Wiley & Sons.

3. Charlesworth, A. (2020). Digital Marketing: A Practical Approach (3rd ed.).

Routledge.

4. Ryan, D. (2020). Understanding Digital Marketing: Marketing Strategies for

Engaging the Digital Generation (5th ed.). Kogan Page.

5. Leeflang, P. S. H., Verhoef, P. C., Dahlström, P., & Freundt, T. (2014). Challenges

and solutions for marketing in a digital era. European Management Journal, 32(1),

1-12.

6. Chen, Y., Fay, S., & Wang, Q. (2011). The Role of Marketing in Social Media:

How Online Consumer Reviews Evolve. Journal of Interactive Marketing, 25(2),

85-94.

7. Holliman, G., & Rowley, J. (2014). Business to business digital content marketing:

marketers’ perceptions of best practice. Journal of Research in Interactive

Marketing, 8(4), 269-293.

8. Karjaluoto, H., Mustonen, N., & Ulkuniemi, P. (2015). The role of digital channels

in industrial marketing communications. Journal of Business & Industrial

Marketing, 30(6), 703-710.

Published

2025-01-07

How to Cite

Yuldashev Olimjon Alijonovich. (2025). MAMLAKATIMIZ IQTISODIYOTIDA RAQAMLI MARKETING FAOLIYATINI TASHKIL VA UNING XUSUSIYATLARI . TADQIQOTLAR.UZ, 53(3), 137-140. https://scientific-jl.org/tad/article/view/9040