THE USE OF CREATIVE LANGUAGE TOOLS AND STYLISTIC TECHNIQUES WHEN CREATING ADVERTISING TEXTS.
Ключевые слова:
Keywords: Creative language, stylistic techniques, advertising texts, consumer engagement, linguistic tools, brand communication, marketing strategies.Аннотация
Annotation: This article explores the utilization of creative language tools and
stylistic techniques in the creation of advertising texts. By examining linguistic
innovations, stylistic elements, and psychological approaches, the study highlights how
such methods enhance consumer engagement and brand communication. The findings
emphasize the significance of creativity in crafting effective advertisements.
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