“WHY CAN`T NATIONAL BECOME INTERNATIONAL?” (Fashion)

Аннотация

Abstract: Through this article, the writers analyze from a fashion point of view 
why local brands do not reach the international level. There are not many success 
stories of native companies in the fashion industry irrespective of the number of those 
already  present.  Based  on  such  analysis,  the  authors  identify  several  significant 
sources  of  this  problem,  including  poor  product  quality,  lack  of  manufacturing 
experience,  design  flaws,  and  lack  of  advertising  funding  .Surveying  the  Uzbek 
participants reveals that increasing product quality and design is the primary way for 
local companies to become more competitive. From the article the understanding is 
that  a  local  firm  needs  to  invest  in  high-quality  materials,  original  designs, 
professional  production,  and  good  marketing  strategies  if  it  is  to  go  global.  These 
matters  can  help  local  companies  increase  their  prospects  of  thrival  in  the 
international market and the longevity of the customer relationship.