THE ROLE OF TRANSLATION IN THE DIGITAL AGE: OPPORTUNITIES AND CHALLENGES
Ключевые слова:
Keywords: translation, digital communication, localization, machine translation, social media, cross-cultural communication, globalization, translation technology, content adaptation, language diversity, user-generated content, translation strategies, digital marketing, e-commerce localization, cultural sensitivityАннотация
Abstract
As the world becomes increasingly connected through the internet and digital
platforms, the role of translation has evolved dramatically. Translation is no longer
limited to books, legal documents, or face-to-face conversations—it now extends into
the digital sphere, affecting everything from websites and social media content to
software localization and e-commerce platforms. This article explores the
opportunities and challenges that translators face in the digital age, highlighting the
significance of multilingual communication and localization. By examining the impact
of machine translation and the role of social media, it discusses how translators can
navigate the complexities of language in an interconnected world.
Библиографические ссылки
Resources
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2. Nida, E. Toward a Science of Translating: With Special Reference to Principles
and Procedures Involved in Bible Translating. Brill, 1964.
3. Toury, G. Descriptive Translation Studies and Beyond. John Benjamins
Publishing, 1995.
