EVENT (TADBIR VA KO’NGILOCHAR DASTURLAR MARKETING) MENEDJERING ASOSIY VAZIFALARI.
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Kalit so'zlar: Tadbir menejmenti, ko'ngilochar dasturlar, marketing strategiyasi, auditoriya analizi, raqamli marketing, brend rivojlantirish, ijtimoiy media, tadbir muvaffaqiyati, marketing vositalari, tadbir marketingi, tadbir boshqaruvi.##article.abstract##
АNNОTАTSIYА.
Ushbu maqola tadbir va ko'ngilochar dasturlarni marketingni boshqarishning
asosiy vazifalari va prinsiplari haqida atroflicha ma'lumot beradi. Tadbirlarni tashkil
etish, marketing strategiyalarini ishlab chiqish, auditoriya bilan aloqani o'rnatish va
tadbir muvaffaqiyatini o'lchash kabi masalalar muhokama qilinadi. Tadbir menejmenti,
marketingning ajralmas qismi sifatida, brend imijini yaratish va rivojlantirishda muhim
rol o'ynaydi. Maqolada turli xil tadbir turlarini (yig'ilishlar, konferensiyalar, konsertlar
va boshqa ko'ngilochar dasturlar) boshqarishdagi metodologiyalar, strategiyalar va
amaliyotlar hamda marketing texnikalari muhokama qilinadi. Shuningdek, zamonaviy
marketing vositalari va texnologiyalari, jumladan raqamli marketing va ijtimoiy media
platformalarining tadbirlar va ko'ngilochar dasturlarni ilgari surishdagi roli tahlil
qilinadi.
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