ROLE OF MARKETING STRATEGY IN CHEWING GUM INDUSTRY IN UZBEKISTAN
Keywords:
Key words – chewing gum, marketing, strategy, differentiation, market, dynamics.Abstract
Abstract
This article discusses the importance of marketing strategy in the Uzbek chewing
gum market and how companies gain competitive advantage through it. Another main
goal of writing the article is to study and analyze an unexplored market. On the other
hand, it is to discuss a market that is currently developing and expanding. For this,
primary and secondary research is conducted, and in primary research, an interview
was conducted with the head of marketing of one of the giants of the chewing gum
industry in Uzbekistan. By analyzing and discussing this data, the role of marketing in
the chewing gum industry is revealed.
References
Reference list
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