ROLE OF MARKETING STRATEGY IN CHEWING GUM INDUSTRY IN UZBEKISTAN

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  • Muhammdamin Kuldashev ##default.groups.name.author##

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Key words – chewing gum, marketing, strategy, differentiation, market, dynamics.

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Abstract 
This article discusses the importance of marketing strategy in the Uzbek chewing 
gum market and how companies gain competitive advantage through it. Another main 
goal of writing the article is to study and analyze an unexplored market. On the other 
hand, it is to discuss a market that is currently developing and expanding. For this, 
primary and secondary research is conducted, and in primary research, an interview 
was conducted with the head of marketing of one of the giants of the chewing gum 
industry in Uzbekistan. By analyzing and discussing this data, the role of marketing in 
the chewing gum industry is revealed. 

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Reference list

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Companies, Industry, Trends, Segmentation, Forecast, Value, Outlook, Size,

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https://www.6wresearch.com/industry-report/uzbekistan-chewing-gum-

market?utm_source=chatgpt.com [Accessed 22 Dec. 2024].

2. Gumstar (2024). Gumstar.

3. MarketResearch.com (2023). Gum in Uzbekistan. [online] Marketresearch.com.

Available at: https://www.marketresearch.com/Euromonitor-International-

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4. More, V. (2024). Chewing Gum. Market Research Future. [online] Available at:

https://www.marketresearchfuture.com/reports/chewing-gum-market-

11819?utm_source=chatgpt.com.

5. statista (2024). Confectionery & Snacks - Central Asia | Market Forecast. [online]

Statista. Available at: https://www.statista.com/outlook/cmo/food/confectionery-

snacks/central-asia [Accessed 22 Dec. 2024].

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2024-12-23

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##issue.vol## 35 ##issue.no## 5 (2024): TA'LIM INNOVATSIYASI VA INTEGRATSIYASI| 35-SON | 5-TO'PLAM

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Articles

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Muhammdamin Kuldashev. (2024). ROLE OF MARKETING STRATEGY IN CHEWING GUM INDUSTRY IN UZBEKISTAN . Ta’lim Innovatsiyasi Va Integratsiyasi, 35(5), 28-36. https://scientific-jl.org/tal/article/view/6966