THE IMPACT OF SOCIAL MEDIA ON BRAND VISIBILITY FOR SMALL BUSINESSES
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Key words: social media, market, small business, brand visibility, digital world.Abstrak
Abstract: Through the article, there was research about the impact of social
media on brand visibility for small businesses. In today’s digital fast-changing world,
the importance of social media is becoming more crucial. Social media can help now
finding something faster when you have demand for this. Through this all factors, in
this article, made recommendation for small businesses when they first time enter the
market.
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Reference list:
1. “The Effect of Social Media Marketing Activities on Brand Awareness, Brand Image and
Brand Loyalty.” Business & Management Studies: An International Journal, vol. 6, no. 1,
25 Apr. 2018, pp. 128–148, www.bmij.org/index.php/1/article/view/839.1,
https://doi.org/10.15295/bmij.v6i1.229.
2. Khan, Zishan. “How Social Media Plays an Important Role in Recognition of the Brand
and Sales?” Times of India Blog, 9 Oct. 2022,
timesofindia.indiatimes.com/blogs/voices/how-social-media-plays-an-important-role-in-
recognition-of-the-brand-and-sales/. Accessed 17 Dec. 2024.
3.
Bilgin, Yusuf. “The Effect of Social Media Marketing Activities on Brand Awareness,
Brand Image and Brand Loyalty.” Business & Management Studies: An International
Journal, vol. 6, no. 1, 25 Apr. 2018, pp. 128–148,
www.bmij.org/index.php/1/article/view/839.1, https://doi.org/10.15295/bmij.v6i1.229.
4. Ahmad, Naveed, and Eduardo Guerrero. Influence of Social Media on Brand Awareness:
A Study on Small Businesses. 2020.
