AR IN RETAIL: HOW TECHNOLOGIES ARE CHANGING THE SHOPPING EXPERIENCE IN STORES
Keywords:
Key words: augmented reality, retail technology, shopping experience, consumer engagement, personalized experiences, virtual try-ons, interactive displays, digital shopping, brand loyalty, case studies.Abstract
Abstract: Augmented Reality (AR) is revolutionizing the retail landscape by enhancing the in-store shopping experience through immersive and interactive technologies. This article explores how AR applications are transforming consumer engagement, providing personalized experiences, and bridging the gap between physical and digital shopping environments. By integrating AR into retail strategies, brands can offer customers innovative features such as virtual try-ons, interactive product displays, and navigation assistance within stores. These technologies not only enhance customer satisfaction but also drive sales and brand loyalty. The paper discusses various case studies that highlight successful AR implementations in retail, as well as the challenges and future directions of AR technology in this sector. As retailers adapt to the evolving consumer preferences, understanding the impact of AR on shopping behavior will be crucial for staying competitive in the dynamic retail market.
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