TOVARLARNI ONLAYN SOTISHDA MIJOZLAR KUTISHLARI VA XIMAT KOʻRSATISH SIFATINI BOSHQARISH
Keywords:
Onlayn savdo, mijozlar kutishlari, xizmat ko‘rsatish sifati, SERVQUAL modeli, CRM tizimi, sifat boshqaruvi, teskari aloqa, personalizatsiyaAbstract
Ushbu maqolada onlayn savdoda mijozlar kutishlari va xizmat ko‘rsatish sifatini boshqarish muammolari yoritilgan. Mijozlarning xizmatdan kutgan talablarini aniqlash, sifatni boshqarishning asosiy usullari va texnologik innovatsiyalar orqali xizmat sifatini oshirish yo‘llari tahlil qilingan. Tadqiqotda SERVQUAL modeli, mijozlar fikrini tahlil qilish va jarayonlarni optimallashtirish kabi metodlardan foydalanilgan. Maqola xizmat ko‘rsatish sifatini yaxshilash orqali mijozlar qoniqishini ta’minlash va kompaniyaning raqobatbardoshligini oshirish muhimligini ko‘rsatadi.
References
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