MICROECONOMIC ASPECTS OF STARTUP AND SMALL BUSINESS DEVELOPMENT
Ключевые слова:
microeconomics, startups, small business, entrepreneurship, market structure, pricing strategies, competition, cost management, consumer behavior, innovation, financing.Аннотация
This article explores the microeconomic factors influencing the development of startups and small businesses. It examines key elements such as market structure, competition, pricing strategies, cost management, and consumer behavior. Additionally, it highlights the role of entrepreneurship, innovation, and access to financing in shaping the success and sustainability of small enterprises. By analyzing these aspects, the paper provides insights into the challenges and opportunities faced
by startups in dynamic economic environments. The study contributes to a deeper understanding of how microeconomic principles drive small business growth and inform policy decisions that support entrepreneurship.
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