MICROECONOMIC ASPECTS OF STARTUP AND SMALL BUSINESS DEVELOPMENT
##semicolon##
microeconomics, startups, small business, entrepreneurship, market structure, pricing strategies, competition, cost management, consumer behavior, innovation, financing.Abstrak
This article explores the microeconomic factors influencing the development of startups and small businesses. It examines key elements such as market structure, competition, pricing strategies, cost management, and consumer behavior. Additionally, it highlights the role of entrepreneurship, innovation, and access to financing in shaping the success and sustainability of small enterprises. By analyzing these aspects, the paper provides insights into the challenges and opportunities faced
by startups in dynamic economic environments. The study contributes to a deeper understanding of how microeconomic principles drive small business growth and inform policy decisions that support entrepreneurship.
##submission.citations##
1.
Baumol, W. J., & Blinder, A. S. (2017). Microeconomics: Principles and Policy
(13th ed.). Cengage Learning.
2.
Schilling, M. A. (2017). Strategic Management of Technological Innovation (6th
ed.). McGraw-Hill Education.
3.
Audretsch, D. B., & Thurik, A. R. (2001). What’s New about the New
Economy? Sources of Growth in the Managed and Entrepreneurial Economies.
Industrial Research Institute.
4.
Rosen, H. S. (2018). Public Finance (11th ed.). McGraw-Hill Education.
5.
Carland, J. C., Carland, J. W., & McFadden, J. L. (2007). Entrepreneurship and
Small Business: Start-up, Growth, and Financing. M.E. Sharpe.
6.
Pindyck, R. S., & Rubinfeld, D. L. (2017). Microeconomics (9th ed.). Pearson.
7.
Kuratko, D. F., & Audretsch, D. B. (2013). Strategic Entrepreneurship: Creating
a New Mindset. Cengage Learning.
8.
Sullivan, R., & Ford, C. (2009). The Handbook of Entrepreneurship and Small
Business Management. Edward Elgar Publishing.
9.
Evans, D. S., & Leighton, L. S. (1993). The Determinants of Changes in U.S.
Employment. Journal of Economic Literature, 31(1), 1-22.
10.
Zider, B. (1998). How Venture Capital Works. Harvard Business Review, 76(6),
131-139.
